FALLS Creek institution The Man has turned up the heat this winter with the launch of a live music series.
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Having reopened in June, the iconic venue has hosted musicians, DJs and festival favourites in The Man Winter Series.
Electronic trio Crooked Colours, house music act JACKNIFE, Alice Ivy of In My Mind fame and electronic-indie pop sensation Nicole Millar have wowed the crowds with tech/bass powerhouse producer Odessei yet to come.
The investment in big-name live acts is a key part of a makeover for The Man, which reopened under a new owner and new management this ski season.
The Man's new venue owner Theodore Vairaktaris said the venue was "upping the ante" after a long-standing history of being the epicentre of entertainment at Falls Creek.
"The Man has always been a locals favourite on the mountain but I see enormous potential for us to create a fresh and even better atmosphere under our new managers," he said.
"Live music is a huge part of our strategy and I've got no doubt The Man Winter Series will inspire even more people to head our way."
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New operators Bodean Miller and Josh Francavilla said they had tapped into their contacts in the music industry to curate a line-up of talent.
"We have deliberately targeted acts that people will travel to experience, especially when that travel means they end up in a place as breathtaking and famous for fun as Falls Creek," Mr Miller said.
The Man has uploaded a 52-track Winter Series sampler playlist to its website, showcasing the acts.
The venue has launched a revamped menu specialising in pizza and pasta.
The Man Winter Series continues each Saturday until August 31 featuring Megan and the Vegans, The Constables (August 24) and Odessei (August 31).