Alcohol has been banned in Bright during this year's Rod Run as a council "commitment to safety".
The restriction will not impact licensed venues or alcohol consumption on private property.
Bright Senior Sergeant Doug Incoll said the ban will be enforced by police from midnight Wednesday, November 6 to midnight Sunday, November 10.
"The designated ban area includes all road reserves (nature strips), parks, and council owned and managed land within the Bright township."
Council chief executive Charlie Bird said the health and safety of the local community is one of council's "top priorities".
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"We welcome events to the Alpine Shire, but we need to ensure that the public's safety is not compromised, particularly when large amounts of alcohol are consumed in public," he said.
"Working collaboratively with council, the Rod Run organising committee has recognised that restricting the consumption of alcohol in public is necessary to promote a safe event."
A Risk Assessment Panel made up of representatives from council, Victoria Police, SES, CFA, Ambulance Victoria and Alpine Health has supported the organising committee's position and recommended a ban on the public consumption of alcohol.
"Bright's Iconic Rod Run is an incredible event where enthusiasts can proudly showcase their classic vehicles in our beautiful township of Bright," Mr Bird said.
"We want this to be a family-friendly event where everyone can participate and feel safe."