A growing number of people are being charged with revenge porn offences on the Border as laws catch up with the offending.
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New research shows many people involved in such behaviour are unaware they are breaking the law, and many consider on-sharing such images to be "fairly commonplace".
The Border Mail is aware of about half-a-dozen cases involving those who have allegedly distributed intimate images without consent facing Albury and Wodonga courts in recent weeks.
In one recent case in Wodonga, a woman shared images with a man after they matched on Tinder.
In another case in Albury, a man distributed images following a relationship break-up, and in another case an Albury policewoman allegedly distributed an image without consent.
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In a bid to highlight the impact sharing images can have, police are regularly holding talks with high school students.
Detective Acting Sergeant Sarah Kendall of the Wodonga sex abuse unit said police focused on educating students between years 7 and 10 as schools look at ways to tackle the problem.
"I think it's that the age group where they're trying to find themselves," she said.
"They're probably getting access to phones at that age.
"Schools are definitely paying more attention to the issue."
Specific offences for sharing images without consent are only relatively new.
Research from the eSafety Commissioner released this week shows relationship-based revenge porn is often motivated by retribution after a break-up and a desire to assert power.
In other cases, it can be a desire to boast and assert social status, while in other cases offenders are motivated by deviant behaviour.
In some cases adults trick underage people into sharing illicit images.
One person involved in the study said sending intimate images was now commonplace, and "you don't always think of the consequences".
The Scots School Albury deputy principal David Armstrong said it was an issue all schools were grappling with.
"When young make mistakes, as they do and have done for eternity, with digital mistakes it can go from an audience of one to millions within hours," he said.
"That's why it's so impactful.
"It's not just between one or two people, it can go completely viral within minutes."
Mr Armstrong said the issue emerged more than a decade ago and it was now "somewhat normalised for them to share explicit imagery".
While it was initially a shock when the problem arose, he said programs were now in place to prevent people falling victim and receive help if they need it.
The eSafety Commissioner report found most people involved in image-based abuse didn't face intervention through the legal system.
"This would suggest that non-consensual sharing of unsolicited intimate images is becoming normalised and that community awareness of image-based abuse as a legal issue is low," the report notes.
"Many victims are not seeking police intervention and those cases of image-based abuse are not reaching the justice system."
Wodonga youth resource officer, Leading Senior Constable Jackie Warchow, said educating young people and their parents was vital.
She speaks to public and private schools in the area to share a message of safety, responsibility and respect.
"Technology is no different to anything else a young person encounters," she said.
"They will make mistakes, and we need to be able to support them through this and arm them with the right information, and empower them to make the right choices."
Detective Acting Sergeant Kendall said many young people were unaware of how quickly such images could spread and how it can affect them.
"It can have an emotional and mental impact on kids and how they perform at school," she said.
"They can become withdrawn from their peers.
"The criminal side of things, if it gets to that stage, can impact their future.
"We're trying the education approach - Victoria Police has been ramping up visits to schools."
A key way to tackle the issue is for parents to be aware of what their children are up to online, she said.
Exact data was unavailable for offences including upskirting and sharing or threatening to share images, but crime figures show Albury recorded 81 offences in that category in the year to June, with 534 offences in the category in Victoria last year.