Deniliquin's annual ute muster has got to be one of the most successful crowd-pulling events in country Australia.
With about 20,000 people turning out this year, it is an event that contributes about $1 million to the town's economy, while $6 million is estimated to be spent by festival goers each year.
But when the crowd winds up the party, and the utes hit the road out of town, they leave a trail of dust in their wake.
Edwards River mayor Norm Brennan reckons the only business not impacted by the drought in Deniliquin is Centrelink.
It's true that only Mother Nature can completely cure the long-running drought. But zero water allocations for farmers in the area are surely the salt in the wound.
Farmers are crying out for help and it would appear, they are not being heard.
It's fine to pray for rain, as Prime Minister Scott Morrison belatedly suggested last month. Farmers have likely been doing that for a couple of years now anyway.
But you have to wonder if maybe they should instead be praying for a government that actually listens to their concerns, and is interested in some kind of compromise when it comes to water allocations.