The creator of storybook dog Hairy Maclary will help showcase Albury-Wodonga in an inaugural four-day arts event in March 2020.
Coinciding with the Victorian long weekend, Upstream has been organised by Albury and Wodonga councils and Border arts and community groups under Two Cities One Community.
New Zealand children's author Dame Lynley Dodd is scheduled to lead a masterclass on Sunday, March 8, at Murray Art Museum Albury in conjunction with a longer exhibition of her artwork.
Other program highlights include the gala opening night at Albury's Noreuil Park and a messy arty party the next day at Belvoir Park, Wodonga.
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Saturday also lists a chill-out session at The Cube Wodonga and a Junction Place street party.
A Sunday of Curious Things, such as a hobby market, music and food, will be followed by Monday's cultural trail of open galleries, workshops and activities.
Launching the Upstream program on Friday, Wodonga mayor Anna Speedie and her Albury counterpart Kevin Mack said Upstream could generate at least $2.5 million of economic activity and would include something for everybody.
"You don't have to be an absolute art connoisseur to get involved," Cr Speedie said.
"It could be bringing the kids down to get messy, get really creative, but it could be sitting back and listening to music as well.
"There's 100 events, anything up over 40, 50,000 people over those four days would absolutely be possible and I'm actually pegging it's going to be a whole lot more."
Cr Mack said the event aimed to attract outside visitors as well as appealing to Border residents.
"People want to get involved and engaged in these sort of activities," he said.
"People want to take their kids somewhere where it's cheap and it's fun.
"It's not just about sport, it's about arts and culture and that broader offering, which we do really well but we do it separately and it's about bringing those two things together and making sure both cities can provide and showcase their beautiful precincts."
- More details at upstream.org.au