The Today Show is coming to the Border region in an attempt to show the country the Upper Murray is open for business despite recent fires and smoke.
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Weather presenter Tim Davies will be doing broadcast crosses from the region across the week.
From 5.30am to 10.30am on Wednesday Mr Davies will be at Albury's Noreuil Park, and later in the week he will visit Bright and Beechworth.
The broadcasts will promote local businesses and tourism to the region, as well as talking about the Twin Cities' Upstream Festival.
Nine's Director of Morning Television, Steven Burling, said the show was hoping to show the nation Albury-Wodonga and towns in the Upper Murray were open for business.
"The Murray River region is one of Australia's iconic holiday sites, and has played host to generations of family getaways. While this summer's on-going bushfires have wrecked havoc on the tourism industry, Today is committed to traveling across the country to spread the message that places like Albury-Wodonga are open for business," Mr Burling said.
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"The bushfires have resulted in Australians digging deep and giving an incredible amount of money. But this national disaster will take more than donations to fix.
"What places like Albury-Wodonga need more than ever is our time and attention. Australians need to visit and spend time in these communities. They are open for business and we are proud to help support the towns and regions affected by bushfires."
In a joint statement Albury mayor Kevin Mack and Wodonga mayor Anna Speedie said the segment was an opportunity to promote the region and the Upstream Festival on a national stage.
"We're delighted that the Today show will shine a national spotlight on Albury-Wodonga and the wider region, showing we're bustling with creativity and activity, despite the recent fires that affected our neighbouring areas," it said.
"It's also a fantastic opportunity to showcase Upstream, a significant national arts and culture festival that's being jointly presented by Albury and Wodonga councils under the Two Cities One Community banner.
"The wealth of talent and vibrant, artistic expression flowing from Upstream is just one of the many exciting opportunities our region has to offer and we're thrilled to be sharing our stories with Today audiences right across Australia."