Ideas for new events in fire-affected areas are being sought for a $10 million grants round announced yesterday.
Applications open on Monday for the Regional Tourism Bushfire Recovery Grants program to support events, concerts, permanent visitor attractions and tourism promotions.
An expert panel has been appointed to provide advice on the grants program, which was welcomed by Destination Riverina Murray general manager Richie Robinson.
"There's a number of funding opportunities for events being hosted in bushfire-affected areas, both through the federal government program, and a NSW program that will offer similar support," he said.
"We're expecting to see the guidelines announced early next week and it will be for similar things to the federal program.
"Where events might have struggled from a volunteer-fatigue perspective, we can get event organisers to cover that, and grants can help if they need bigger spaces.
"For example, Tumbafest is on next weekend and they're expecting a really great turnout, so they're needing more seats and event infrastructure."
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Mr Robinson expects funding will be distributed "very quickly" to give a boost to upcoming events, but new offerings would also be captured.
"This is a great time to come up with a new event concept," he said.
"Music events are always a big drawcard.
"Tourism impacts have been widespread, but I'm confident people are responding to the call to travel domestically and visit these towns.
"We're making sure people get that 'empty esky' message to go and buy all their supplies in these towns, and it's important people make bookings for travel in the next two to three months, so businesses can have confidence."
Information about the Regional Tourism Bushfire Recovery Grants is available on the AusTrade website.