A sweet history in 36 bites

BAKERY SUCCESS: Marty Matassoni and Tom OToole business partners since 2001, the opening year of the second Beechworth Bakery.
BAKERY SUCCESS: Marty Matassoni and Tom OToole business partners since 2001, the opening year of the second Beechworth Bakery.

It's Beechworth Bakery's 36th birthday and there is plenty to celebrate. Here is an overview of its history.

1857: Beechworth Bakery's original building erected.

1968: Tom starts bakery apprenticeship.

1974: Tom purchases the Ideal Cafe & Milk Bar in Beechworth (building of the current BB).

1977: Tom sells the business, moves to Augusta in Western Australia.

1984: Returns to Beechworth and again purchases the bakery.

1986: Tom gets married.

1987: The shop opens up into the vacant building next door.

1988: Cappuccinos were introduced along with tables and chairs.

1988: The first Beestings are made.

1991: Kindergarten groups visit the bakery and make bread.

1990: The famous 1930 'A' Model Ford bakery van is bought.

1990: Marty Matassoni (now managing director) joins the team as a 13 yr old 'Afternoon Boy'.

1992: The first Ned Kelly pies are made.

1992: Upstairs area opens.

1993: Marty starts his apprenticeship as a baker at Beechworth Bakery.

1994: We are proud recipient of most Significant Regional Attraction in the Victorian Tourism Awards.

1995: Award again.

1995: The bakery runs the Golden Horseshoes Easter Festival.

1996: Tom buys land in Healesville with the plan to build a second Beechworth Bakery there.

1997: Self-serve bottomless tea and coffee introduced.

1998: Another win in the Victorian Tourism Awards.

1998: Tom starts his career as a paid motivational speaker.

2000: Tom's first book Breadwinner is published.

2001: 24-year-old Marty buys into the business.

2001: Beechworth Bakery Echuca opens; Tom's next book Secrets of the Beechworth Bakery is published;

2004: Beechworth Bakery Albury opens; Tom appears on the Bert Newton Morning Show making his famous lemon slice.

2005: Beechworth Bakery Bendigo opens.

2006: Marty becomes Beechworth Bakery's managing director.

2006: BB in Ballarat and Healesville open.

2009: BB is awarded the trademark rights and become the official home of the Ned Kelly pie.

2014: The 30th birthday is celebrated with a good old-fashioned carnival in the middle of Beechworth

2017: The business buys the Yackandandah Bakery after it had been closed - leaving the town without a bakery - for three months.

2018: The Bright bakeries open.

2020: It's the bakery's 36th birthday and time to celebrate.

SHARE