Bright business owners are hopeful tourism will spike when COVID-19 restrictions are lifted bringing "much needed spending" back to the North East town.
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But they believe it will come locally as people will travel in their own backyard rather than overseas.
After one of the toughest starts to the year, due to bushfires and now a global pandemic, businesses including CyclePath, have had to lay off staff and adapt their business to the social distancing restrictions in place.
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"We are doing what we can, but is a different way to go about our business," company director Brendon Dean said.
"We had about six or seven staff and now we have only about two.
"But we are staying positive and we do believe when this is all over and restrictions are lifted, towns like Bright will see an influx of tourists.
"And we really believe it will come locally, because people won't be travelling overseas they will explore our beautiful region."
But in the meantime Mr Dean is encouraging Bright locals to get on their bikes.
"Now is the perfect time of year to see Bright by riding around town," he said.
"The leaves are beautiful and colourful and it really is the best way to see the town - and you can do it while exercising which is one reason to leave your home."
Mr Dean said the servicing side of the business is what is keeping him afloat.
"There is no real retail shop anymore - you can come into the front door and stand at the counter but that is really it," he said.
"We take the health regulations seriously and we are still open for business for servicing and to buy bikes."