The creators of new television commercials hope those involved in domestic violence - both victims and perpetrators - will reach out for help.
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The three advertisements have been created in partnership between Albury Council, the police and state government.
The theme of the three videos is "there is no excuse".
While Inspector Scott Russell said there hadn't been a rise in violence despite COVID-19 restrictions, it was important people spoke out.
"We need to step up, whether we be the victim coming forward and making a report, but also perpetrators need to seek help if they find themselves in this situation," he said.
"We need to step up and report domestic violence.
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"We're staying at home more.
"It should be a safe place, but at times the home isn't a safe place."
NSW crime statistics released last week show recorded domestic violence assaults didn't significantly increase in March, but some victims may have been unable to report due to confinement with offenders.
Inspector Russell said officers in the Albury region had been taking a proactive approach.
Police have been undertaking operations since April 1 to check compliance with apprehended violence orders.
Member for Albury Justin Clancy is featured in the videos, which will begin showing on Border screens on Thursday.
"I felt it was a crucial message we need to be speaking out on," he said.
"Whilst this campaign's been in the planning for quite a period of time, it is important that it is around this time of COVID-19.
"There is a lot of stress impacting on people, people who have lost their jobs, people whose businesses are under peril.
"Despite that, the important message is that there is no excuse for domestic violence."
Border Domestic Violence Network chairwoman Amanda Cohn said support services have reported an increase in controlling and violent behaviour.
"It's important to understand that domestic violence isn't just physical," she said.
"It incorporates verbal or emotional abuse and financial abuse as well.
"I've heard stories of victims' finances being controlled by a perpetrator in a way that can really affect them.
"So if home feels unsafe for any reason, I'd encourage you to ring 1800 RESPECT to find out which local service provider is most appropriate."
The advertisements will be shown about 140 times a week until June and will expand into print, radio and online advertising.
