The venue hosts one of Australia's most popular stud stock events in the form of Herefords Australia National Show and Sale.

However, coronavirus and social distancing restrictions meant that a new format was adopted this year.

Bulls were judged online, and the selling was conducted through the online portal AuctionsPlus.

However, Holbrook vendors and the most successful exhibitors, Ravensdale Poll Hereford Stud opened the gates to buyers on Thursday.

The lift of some travel restrictions, and an ability to social distance meant the bulls were on display and stud principal Brian Burgess was on hand to talk to clients.

"With travel restrictions being so difficult it was hard (initially) for people to see the bulls," he said.

"(When) those restrictions were lifted we thought there was an opportunity, being the largest vendor at the national show and sale, that people would want to see bulls they were buying."

Mr Burgess said all of the social distancing requirements were observed and a light lunch and refreshments was offered to those who turned up at the Holbrook property.

"Our average price for this year was up on last year so that is a good result for us, we weren't disadvantaged by the format," he said.

During the show section of the event, which was judged online, Ravensdale achieved plenty of success.

"We had the senior champion, reserve senior champion, reserve junior champion and were named most successful exhibitor," Mr Burgess said.

He was extremely grateful for those who have helped to prepare the bulls and said Simon and Libby Ward had invested a lot of time and effort into the presentation.

"They are just tireless ... you know seven days a week, whatever has to be done to get the job done," he said.

Mr Burgess said Ravensdale had buyer acceptance and it was always positive to see the industry doing well.

Fellow vendors from southern NSW had a successful sale day too with a Batlow stud selling the top-priced bull in the catalogue.

Lot 14 attracted a flurry of bidding to make a high of $55,000 for the Yarawa South Poll Hereford Stud.

The bull Yarawa South Paradise P122 (AI) (PP) will head across Bass Strait after being bought by two Tasmanian studs Valma at Whitemore and Nova at West Ridgley.

In all a 91 per cent clearance was achieved with an average of $9040 for the 100 bulls sold at auction.