Helen Haines wants to know "where the bloody hell is the money" for tourism promotion as communities recover from the bushfires.
Prime Minister Scott Morrison was head of Tourism Australia when the infamous "where the bloody hell are you?" slogan was created in 2006.
"If there's one thing he should understand, it's tourism marketing," Dr Haines told Parliament this week.
The Indi MP has argued part of the $76 million package to support tourism in bushfire-affected areas, announced in January, should be spent on a campaign to encourage visitors back to regions like North East Victoria and the NSW coast.
The comments were made during a debate on waiving charges for tourism operators in the Great Barrier Reef Marine Park.
Dr Haines said that was a "sensible move", but questioned why the reef was included in a new Live From Aus campaign instead of bushfire areas.
"Whilst we all know that the reef is boiling, I truly doubt that it was ever on fire," she said.
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"It's all well and good that the government is writing bills to support tourism in Queensland, but for me it raises some really obvious questions.
"How about following through on the promise to bushfire-affected tourism, too?"
Tourism North East figures show the region lost up to $640 million in tourism expenditure and up to 6400 jobs were disrupted or lost due to the summer bushfires.
Dr Haines said the government and opposition were "tousling" over Eden-Monaro on the weekend.
"It shouldn't take a by-election to sharpen anybody's focus on the bushfires we experienced this summer and it should not take a by-election to focus the attention on bushfire recovery, but perhaps the by-election could sharpen the government's focus on this particular issue and prompt them to announce their plans for the spending of the $76 million for bushfire tourism," she said.
It was at this point Dr Haines was warned by the speaker to keep her speech on topic, as the debate was supposed to be on the Great Barrier Reef.
Farrer MP Sussan Ley supported the Great Barrier Reef bill as Environment Minister, saying it was "a significant part of our response to COVID" and would provide tourism relief.