Sometimes you can't stop the press.
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In a media landscape that has been littered with cutbacks and job losses this year, today The Border Mail welcomes some good news.
The Wodonga print centre, which suspended operations during the pandemic, will resume production of this newspaper on Monday week.
McPherson Media Group's purchase of the property and its adjacent offices, finalised Tuesday, will see four Australian Community Media titles as well as 13 McPherson mastheads printed on the Border.
It's a development that brings positive ripple effects around employment and logistics as a long and proud tradition of rolling presses resumes.
Since then-Victorian Premier Jeff Kennett opened the McKoy Street site on July 30, 1999, much has changed about how we consume our news.
The daily newspaper on our doorstep is only one of myriad ways to learn what's going on as events move rapidly through the 24-hour news cycle.
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Mastheads have adapted to this demand through a growing digital and social media presence, which allows almost-instant updates as news happens.
This same flexibility could be seen during the Wodonga print centre's temporary shutdown - The Border Mail did not stop reporting the news, rather our journalists adjusted as needed to the paper being printed in Ballarat.
While society's demand for physical newspapers might have decreased, it still needs to be met, a fact highlighted by McPherson Media Group executive chairman Ross McPherson.
"The overall print market is in decline, but the number of printers had declined more rapidly," he said.
Our printed product remains a source of pride, even as we keep developing our coverage to best meet the community's needs, a constant goal for 117 years.
We're pleased to report a return to Border printing for your Border Mail.
After all, as many proud parents or grandparents will attest, nothing beats that clipping on the fridge.