Happy memories of a great place to grow up have found their way into three Rutherglen siblings' latest business venture.
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Harry, Matilda and Joe Perry have evoked their childhood experiences at Olive Hills Estate in launching their own wine range, Climb The Tower.
The tower in question is the centrepiece of their family home, a historic mansion built in 1886 by Scottish immigrant Hugh Fraser.
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Ross and Kay Perry bought the property in 1997 and restored it gradually as their three children revelled in its potential for play.
Harry Perry said the house had 19 rooms, five of them underground, and the central tower stood about three storeys high.
"It has a spiral staircase leading up to the top of the turret and it has windows that you can look out," he said.
"And then if you continue on, there's a platform where you can stand at the very top of the tower and see most of the property."
"We always used to climb up there and we'd have a bit of fun throwing things off the tower, water bombs, oranges.
"Setting up the mattress there overnight and camping out overnight. We used to make slides and whatnot down the stairs with cardboard boxes and mattresses."
The siblings have all joined their parents in the family winery business, with Harry studying wine making, Joe involved in viticulture and Matilda assisting with the finances and wine club. Harry's wife Micaela handles marketing and events.
Mr Perry said his father's premium wines continued to attract a loyal following, but they were keen to branch out.
"We wanted to create a range that was more targeted to a youthful market that had a more entry level price point," Mr Perry said.
Climb The Tower aims to produce a sparkling, red or rosé and a white each year, with fruit sourced more widely than the Olive Hills vineyards. The first batch in September included a prosecco, rosé and shiraz.
Chiltern artist Kirrily Anderson designed the images for the labels after visiting the mansion, climbing the tower and hearing the Perrys' tales.
"If you sit all three wines together, they complete the artwork," Mr Perry said.
Each year the base art will remain, but a new graphic element will point to a story, like the first batch's colourful arc to represent items being thrown off the tower.
Mr Perry said the new range had been a plan since he, Joe and Matilda joined the winery, which has now reopened after the COVID-19 lockdown.
And they were excited to release a series that brought back such fond recollections.
"Running up and down the tower there, always showing our friends up and down, just the joyfulness of those sort of times," he said.
"It was heaps of fun."