Christmas hampers with everything from cordial to candles - all produced by Wodonga and North East businesses - have been created to help make up for lost trade in COVID-19.
Business Wodonga and Wodonga TAFE are behind the pop-up shop, running out of a for-lease shopfront near Hello World on Stanley Street.
Work education students are assembling the hampers and selling them from 9.30am to 3.30pm over the next three weeks.
TAFE's educational and vocational skills department director Janelle Cretney said students had experience in pop-up shops.
"It's exciting to be able to provide support as local businesses get back on track," she said.
Orders have been taken for more than 600 hampers, and walk-in sales are welcomed.
Business Wodonga's Neil Aird said the shop was another outlet for products to be sold in and encouraged more people to get out in the CBD.
"We encourage people to get in early to avoid disappointment as the pop-up shop will be open for a limited time," he said.
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All the revenue of the product goes straight back to the business that provided goods.
Local retailers who wish to be featured can find details on the Business Wodonga website.