Bright's BIG4 Holiday Park was fully booked at the weekend and is so for the next three.

A handful of vacancies remain for the two weekends prior to Christmas, with the caravan park set to be back to full capacity from Boxing Day through to the end of January.

Manager Blair Godenzi said the phones rang hot after Victorian Premier Daniel Andrews announced Melbourne residents could travel to regional Victoria from November 9.

Mr Godenzi said around 80 per cent of bookings taken for his park in recent days have been from Melbourne.

"You can only imagine how tough it would have been down there, so you can't blame them for making a booking and getting out of there as quickly as they can to have a break from it all and get some sort of normality back in their lives," he said.

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"We normally are quite busy in spring time, but we're definitely busier this November compared to last, just with the influx of it all.

"There was two options, we could either shut the doors, ride it out and see what happens when it opens up, but we decided to put everything we could into the park.

"It's paid off because it's bounced back quickly now that Melbourne people can travel again."

Jenny Chalwell owns Bright Escapes, which manages 120 holiday homes at Bright and surrounding areas and was booked out this weekend and the following Saturday and Sunday.

"When the steel ring went down, we started to pick up here which was really brilliant," she said.

"It's very obvious just driving home to see the whole place is buzzing.

"We had a time throughout COVID where you could hardly see a car in the street, and with the bushfires as well. Everyone was locked away at home.

"It's really booming now. It's gone from one extreme to the other."

The lack of tourism in the area has estimated to have cost Alpine Shire more than $300 million this year, but Mr Godenzi is upbeat.

"The road to recovery will be quick and strong," he said.