Telstra is proposing to build its latest mobile phone tower in Wodonga on land owned by North East Water on Bears Hill.
The 35 metre high tower proposal submitted to Wodonga Council this week for approval will service both Telstra and Optus customers and be located near a North-East Water reservoir already in existence in Donnington Drive.
"Currently there is very limited mobile phone infrastructure within the south Wodonga area, while concurrently there is continual rapid residential subdivision and development driving exponential growth in the demand for mobile services in the area," the planning application states.
"Telstra regularly undertakes analysis of their network to ensure it is performing strongly, and identifies areas of limited or inadequate coverage.
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"Reference to customer demand also provides an indication of areas of poor performance or where coverage does not exist.
"Telstra then seeks to expand and improve the network by upgrading existing mobile facilities and deploying new ones."
Southern areas of Wodonga presently experience difficulties with mobile telecommunications coverage and capacity.
It has largely undulating topography covered by low rise residential subdivisions and some open land.
"The existing gap in quality service in the local area, in conjunction with the exponential growth in the demand of network data and broadband services such as tablets, smart phones and wireless internet dongles means that services will continue to become increasingly poor unless addressed," the planning application states.
Visual aspect and amenity was part of the site selection criteria.