Gold Coast coach Justin Holbrook knows there's no avoiding the glare of the NRL spotlight for the Titans in 2021.
A five-game winning run at the back end of last season and the big-money recruitment of David Fifita from Queensland rivals Brisbane has many tipping big things from the Titans this year.
For a club so often written off heading into a campaign, the scrutiny and expectation is almost unprecedented.
Already Fifita's high profile has brought off-field drama with the 21-year-old arrested and then released without charge in December over an alleged trespassing incident.
The NRL has since launched an investigation into the incident amid reports a payment was made by the club to the family involved.
It's just a sign that the Titans' rise is also going to come with extra issues for Holbrook and his squad to handle.
"If we want to be seen as a good side in the competition and expectation on us, then it's going to bring a lot more attention," Holbrook told AAP.
"That's a good thing. We've just got to handle it and see how we go.
"We're in sport and we're going to be under scrutiny now there's a bit of expectation on us so we've got handle that if we're going to do well."
Holbrook said Fifita's pay packet, reportedly $3.5 million over three years, won't have any bearing on his own expectations of the back-rower.
"I don't care what anyone's earning. I care how they play and how they behave," Holbrook said.
"I've got no issue with what Dave is getting paid, it's all about how he fits into the team.
"He's a very humble young man and he's a great young guy, and I just can't wait for him to play in our team."
Australian Associated Press