Brian Wehlberg has never met a farmer who wakes up and says, "I'm going to go out and destroy a bit of my farm today".
"You do it decision by decision," the holistic management educator said on the eve of Tuesday's inaugural Farming Matters conference at Albury.
Mr Wehlberg joined Wagga farmer Nick Austin and stalwart Brian Marshall to deliver an introductory workshop on holistic management and regenerative agriculture ahead of the two-day conference that has attracted 350 participants.
The earlier workshop was designed to provide an overview of the basics of a movement committed to farming practices that measurably regenerate the land.
But it's so much more than that, according to Mr Wehlberg, who said terms like "regen farming" were often confusing.
He prefers to focus on a vision around creating financially, socially and environmentally sound decisions.
Decisions that align not only with profitability but with your values - "how you want your life to be and what your landscape needs to look like to be for you to be productive and healthy".
"Humans by nature have a narrow focus," he said.
"Often minds are changed by observation rather than argument.
"Most people acknowledge that we are connected to our environment; (and that) if our environment is poor, our people are poor."
When it comes to that traditional die-cast farmer - "especially the elderly Y chromosome people" - often it's about just getting them to get on their hands and knees and actually feel the soil in their hands.
"If it's bare as a table, then it's not being productive for them," Mr Wehlberg said.
He added that often, misleadingly, people presumed holistic management is "all about that grazing stuff".
"Grazing is a tool," he said.
"It's like a hammer, you can use it to build up or knock down.
"Mostly, farmers around the world have used grazing in a negative way that has destroyed the environment.
"Now people are using it as a tool to build the environment again."
Mr Wehlberg sees holistic management in terms of community.
"Do we put effort into our neighbours and our community or are we too busy focusing on productivity and profitability?" he asked.
"If you succeed and your neighbours fail, in the end we all fail."
The beauty of holistic management is in its positivity, according to Mr Wehlberg.
"It's a vision based on values and feelings and that's where humans really connect," he said.
- MORE REPORTS: Wednesday's Border Mail