The contentious proposal to build a Dan Murphy's bottle shop on a prominent site in central Wodonga, which has attracted more than 100 objections, is expected to come before council in October.
The objections include an online petition with 2558 signatures when lodged.
Petition organiser Bobbi McKibbin said the number of signatories had grown to almost 2700 with the petition to be also forwarded to Development Victoria and the state's planning minister Richard Wynne.
"It just proves this is something Wodonga is passionate about," she said.
"Therefore we need to continue to make sure we get the community's voice heard and a voice at the table where these decisions are being made."
If the council decides to rule against the Dan Murphy's development the matter is almost certain to end up at the Victorian Civil and Administrative Tribunal.
The revised master plan for Junction Place is still being completed.
"The developer, with the support of Development Victoria, has begun the planning permit application process for the master plan and a proposed hotel," Wodonga Council chief executive Mark Dixon said.
"The council is encouraging Development Victoria to conduct community engagement on the revised master plan."
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