Another bumper sale at the Northern Victoria Livestock Exchange, including great prices for a Howlong bred herd, has been attributed to a great season after years of drought.
A feature run of 210 Reid Trust Hereford steers from "Chudleigh" in Howlong were among 1100 cattle sold on Thursday.
NVLX business unit manager Tim Keys said the steers were selling for more than $1400, and some more than $2000.
"We're probably up 50 to 60 per cent on last year," he said.
Mr Keys said the Reid Herefords, run by fifth-generation cattleman Robert Reid and his son Scott, had averaged $5.88 per kilogram.
"Which is an exceptional price and they averaged over $2000 for their whole run," he said.
"It's symbolic of the whole industry being in a very strong position.
"[It's] a supply and demand type scenario where there just isn't the supply and the demand's at record levels."
IN OTHER NEWS:
Director of Brian Unthank Rural Gerard Unthank said the sale was a great result.
"The steers presented very well and spoke for themselves," he said.
"[The Reid Trust steers] are renowned cattle, they're renowned for their doing ability.
"It's just the genetics that we've worked on over the years and the doing ability on grass.
"People have bought them with confidence."
Mr Unthank said in the Southern Riverina and North East Victoria the genetics were rare.
"It's not that common anymore because Robert Reid, he's adamant that he likes to use the horned cattle, whereas most Hereford breeders have swung back to the poll Herefords without horns," he said.
Mr Unthank said most of the steers would go on to be sold as grass fed only cattle.
"It's interesting to note the feed lotters couldn't go with them on the price, all bar one pen went back onto the grass," he said.
Mr Unthank said the great prices were due to an increased demand for stock with a great season ahead.
"There's not a lot of numbers about and people can see a big spring ahead of them," he said. "They're just trying to restock a bit."
Our journalists work hard to provide local, up-to-date news to the community. This is how you can continue to access our trusted content:
Sign up for our newsletter to stay up to date.