Slushies, sushi and sandwiches are on offer at Wodonga's first 7-Eleven store, but nothing could have brought James Folkes more joy than his favourite strawberry glazed Krispy Kreme donut.
"I got three," the Eskdale resident said.
The 7-Eleven store on Anzac Parade opened from 6am on Thursday, but by 11am it had already set a new record for the most Krispy Kreme's sold on the opening day of any 7-Eleven in Australia.
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Victorian regional lead for 7-Eleven Australia Alex Foley said the store sold about 900 Krispy Kremes in the first five hours of opening.
"We've sold about seven times what a normal store would sell in a normal day," he said.
Mr Foley put the success down to it being a new brand in the area, one which people would no longer have to travel hours to access.
Wodonga mayor Kevin Poulton said he was proud to know the city had claimed the record title.
"I mean that's pretty exciting," he said.
"But on a more serious note this is the sort of thing that's been happening in the background for a city like Wodonga during COVID that you might not necessarily have seen happening because you've been stuck at home at different times and things like that.
"It's exciting to have an investment so big from such a large company in the city of Wodonga."
Mr Poulton said it showed the development and potential growth of the city.
"It's funny once upon a time regional cities, particularly regional towns even, knew that they were going somewhere when they had a brand like McDonald's arrive in the town," he said.
"So in the past you would have seen Echucas, Yarrawongas, Swan Hill's over the last 20 to 30 years get themselves a McDonald's restaurant.
"For us in Wodonga, it does put us on the map, if we can justify a 7-Eleven it just goes to show just what a growing and vibrant community that we are."
Mr Foley said 7-Eleven was looking at opening more sites on the Border in future.
"I don't think anything is locked in at this stage, but it would be in the Albury Wodonga community," he said.
"Regional represents an area of growth for us and we want to invest in that growth by providing convenience opportunities and jobs for the local community."
Mr Foley said the Wodonga 7-Eleven was a big deal because the store had never before gone more than a couple of hours from a metropolitan area.
"This is our first one and this is officially for us the furthest 7-Eleven from any other 7-Eleven in Australia at the moment," he said.
For Border residents like James Folkes, the closeness of the store means "everything".
"I've been waiting years so I don't have to drive down to Melbourne every time I want a Krispy Kreme donut," he said.
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