Kim Leerentveld usually waits until the calendar page is turned to start playing Christmas carols, but this year she couldn't help herself.
The Milkshake Candle Company owner said the early festive mood fit the positivity amongst Albury traders and shoppers.
"The last two weeks has definitely kick-started everyone's Christmas shopping," Mrs Leerentveld said.
"We wondered if people would be going out this year or if they would be doing online shopping, but these few weeks have indicated they're happy to be out."
Albury Council's 'Christmas in our Heart' campaign kicks off tomorrow, with Christmas-themed light shows lighting up buildings, band performances and giveaways.
Shoppers can vote for the best window display, with The Milkshake Candle Company participating.
Mrs Leerentveld said it was sad Carols by Candlelight would not take place for a second year, but Christmas in our Heart would spread the joy.
"We'll supply the carols in here," she said.
"A lot of people are doing beautiful Christmas windows and I think everyone is enjoying it.
"We get lots of little people looking in, and those that come in and are really good get special lollipops.
"People were coming down last year and taking selfies."
The candle maker moved from AMP Lane into an Olive Street store near Myer Centrepoint six weeks ago.
Mrs Leerentveld said the new store allowed for more space, candle production and foot traffic.
"We don't have to worry too much about our limit on people in the store," she said.
"We've got a new incense range and we're stocking jewellery and bits and pieces, just to increase our gift and homewards offering so we can be a one-stop-shop.
"The message is shop local; we'll be open seven days leading up to Christmas."