DRUG help services have reported a spike in the number of people seeking their services since the start of a Victorian government campaign to battle the state's ice epidemic.
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Turning Point's DirectLine, a 24/7 counselling, information and referral phone service, has received about 18 per cent more calls since the campaign -- "What are you doing on ice" -- was launched last month.
The Self Help Addiction Resource Centre's family drug help service has reported a 30 per cent increase in inquiries, while the Australian Drug Foundation's DrugInfo service has seen requests for ice-related information grow six-fold.
Head of clinical services at Turning Point, Matthew Frei, said increased contact was good.
"It suggests that more people are seeking support for this form of drug use and that the message that treatment is available has been heard," he said.
"For people who think they may need help, or know someone who does, we'd encourage them to contact us."
Self Help Addiction Resource Centre's chief executive officer Heather Pickard agreed, stating while dealing with a family member's ice use was stressful and emotional, help was at hand.
Government figures state since launching ice.vic.gov.au, it has averaged more than 1000 page views per day.