LA TROBE University expects anywhere between 50 and 100 students to enrol in a new degree it will offer at its Wodonga campus from 2018 onwards.
Students will be able to enrol in the Bachelor of Business (Sports Management) next year.
Former Collingwood premiership coach Mick Malthouse will launch the new degree at an event on Thursday evening.
Associate professor of sport management at La Trobe, Dr Matthew Nicholson, said he was expecting the course to be popular among regional students.
“La Trobe has offered this degree for about 15 years between our Bundoora and Bendigo campuses,” Dr Nicholson said.
“The feedback we have received this that people would really like to be able to study that degree in this area as well.
“I suspect in the next few years between 50 and 100 students will commence the degree.
“That figure is roughly the enrolment we've seen in Bendigo, we expect that to translate across.”
Dr Nicholson said the sports industry was becoming more and more popular.
“The graduates we've had have gone on to work in a variety of roles, event management, venue management, player management, all those behind the scenes jobs that make the on-field stuff work,” he said.
“It's not just a degree for people who are good at sport, it's there for people who have an interest in the industry.”
The university will also provide flexible study options for the those who enrol.
“We've responded to the needs of modern students, many of whom have commitments with work or family that aren’t suited to the lecture/tutorial model,” Dr Nicholson said.
“We will have a lot of subjects that will be delivered as one-week intensives.
“There will also be a lot of shared opportunities for Wodonga and Bendigo students.”