BRIGHT Brewery has broken a decade-long drought for breweries.
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The brewery won the Tourism Wineries, Distilleries & Breweries category at the 2017 Victorian Tourism Awards recently.
Bright Brewery founder Scott Brandon said it was the first time in more than a decade that a brewery had won the top award in the category.
“We’re absolutely thrilled to win Gold in this very competitive category,” he said.
“Bright Brewery was founded for three reasons; to make the best beer in the region, to create that beer using sustainable practices and to promote Bright and the surrounding areas as a tourist destination hub.
“These principles drive everything we do and this award recognises the effort we’ve put into living and breathing our core values to be authentic, sustainable and active in all our business decisions and practices.”
Bright Brewery was recognised alongside independent craft brewers at Mornington Peninsula Brewery (Bronze Award), fellow brewers at Little Creatures Geelong (Finalist), and the crews from Crittenden Estate Wine Centre (Silver Award) and Sedona Estate (Finalist).
Mr Brandon said the Tourism Awards process was a fantastic experience to ensure it was doing the right thing for the tourism industry and that it had a robust and sustainable business.
“We look forward to continuing our efforts to build on and improve Bright Brewery’s tourism offerings and industry partnerships, and helping our region’s local tourism thrive in Bright and Victoria’s high country,” he said.
The Victorian Tourism Awards, run by the Victorian Tourism Industry Council, represent an industry framework for peer recognition of business development excellence and innovation.
Bright Brewery marketing manager James Davidson said the awards provided a benchmark for tourism excellence through an examination of business practice.
“The awards process addresses the nuts and bolts of operating and managing a robust tourism business,” he said.
“Winning Gold is fantastic validation for our management of Bright Brewery, from our strategic planning through to delivering on staff training, as well as the partnerships we have formed to support both the local community and wider tourism industry.
“With more than 40 people employed at Bright Brewery, this was truly a team effort.”
Yarrawonga business Rich Glen Olive Estate gained a Silver Award in the competitive Excellence in Food Tourism category.
Owner/operators Daimien and Rosalind Vodusek accepted their award in Melbourne.
