Tourism visitation numbers for the Murray River have recorded a substantial jump.
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Latest statistics reveal there were 5.7 million visitors to the region in the 12 months to March.
That is a combination of both domestic and overseas tourists and represents a 12.8 per cent increase on the previous year.
Further, visitors spent 8.7 million nights in the Murray River region, a 6.4 per cent increase.
The figures come from Tourism Research Australia’s national visitor survey.
The total spend by domestic visitors was an estimated $1.2 billion, which translates to an average of $154 a night.
Murray River Tourism chief executive Mark Francis congratulated operators for their contribution.
Water play: The Murray River is becoming even more popular, with growing numbers of tourists. They are spending big dollars to enjoy its attractions.
