It seems almost inevitable that every release of a major health report from an expert body unleashes a torrent of comment from those who think they know better than qualified scientists.
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This week, that expert body is the World Health Organisation.
Their latest report from 22 independent cancer experts from 10 countries evaluated more than 800 studies on red meat, processed meats and cancer.
The new report builds on previous reports from the World Cancer Research Fund with findings that large quantities of red meat are a probable risk for cancers of the bowel, prostate and pancreas.
The evidence for processed meats has strengthened so that sausages, frankfurts, ham, bacon and other smoked or preserved meats are now classified as capable of causing cancer in humans.
It's highly relevant information for Australians with our high ranking on the world scale for colorectal cancer and the incidence showing no signs of abating.
The Australian Institute of Health and Welfare expects more than 17,000 new cases of colorectal cancer to be diagnosed in 2015.
Some of those with a vested interest in marketing meat pour scorn on reports from health experts.
It's not unexpected since no one welcomes publicity that might have adverse effects on sales of anything we consume.
Some media reports suffer from cherry-picking as journalists may have neither the time nor the inclination to read the actual expert reports.
If they did, they might be less inclined to dramatise and more likely to recognise context.
In the current report, WHO has put processed meats into Group 1: the agent is carcinogenic for humans.
This means there is convincing evidence that the substance causes cancer and is a potential hazard, depending on the circumstances.
In the case of processed meat, for example, the report notes that each 50 gram portion of processed meat eaten daily increases the risk of colorectal cancer by 18 per cent.
It also notes that even though the overall risk of developing colorectal cancer may be small, that's a significant increase and particularly relevant for consideration as meat intake increases throughout the world.
Instead we've had media headlines, blogs and comments of outrage because Group 1 agents also include tobacco and alcohol.
In fact, WHO explains clearly that this does NOT mean that all substances in Group 1 are equally dangerous. The classification system describes the strength of the scientific evidence about an agent being a cause of cancer but the actual risk depends on other factors.
For processed meats, this includes the quantity consumed.
The Australian dietary guidelines took the findings of research and non-conflicted expert reports into account in setting a weekly limit of 450 grams on red meat and moving processed meats into the category of "discretionary" choices.
Such foods can be avoided or consumed only occasionally in small quantities. No need to ban bacon or banish barbecues.
Looking at the big picture, however, means avoiding obesity and enjoying more of the foods that offer greater protection against cancer. More vegies, less meat. More plant foods, less junk.
