A NEW regional craft beer trails map will be released just in time for the second annual Great Australian Beer Festival in Albury.
It’s a joint project between Visit Albury-Wodonga and festival organisers ahead of the festival on December 1.
Featuring the region’s growing number of independent breweries, the touring map highlights the unique geography of the region taking visitors along the river, through Kelly country, valleys and mountains and into farming country through the Riverina.
Great Australian Beer Festival co-director Kieran Blood said the idea for the craft beer trail was inspired by the success of a similar trail he and his team helped establish for the Geelong, Bellarine and Surf Coast regions to coincide with their 5th annual festival at Geelong.
“We wanted to help promote local breweries and provide the many out-of-town visitors to the festival the opportunity to better plan their stay in the region,” he said.
“It was a great success with local tourism bodies getting on board to further develop the concept leading to the printing and distribution across the region and at the festival.”
AlburyCity tourism team leader Sue Harper said the number of new craft breweries in the region reflected the change in consumer tastes.
“Beer has gone beyond simple amber fluid,” she said.
“The creativity and diversity being brought to the brewing that’s going on is delivering incredible flavours and the region is lucky to have excellent operators with quality product that appeals to this new beer market.”
The new touring map will be available at the beer festival in QEII Square in Albury.
“This year we’re going from 1pm to 8pm and that way we disperse people a little bit earlier to have dinner and go out, and we think everyone will benefit more from that than a 10pm close,” he said at the launch.
“It’s going to be on your calendar as a major event for many years to come.”