From suspicious-looking plants to an abnormal amount of cars visiting a property, the smallest piece of information could assist Wodonga and Wangaratta police to take action on drug-related crime.
Wodonga Inspector Paul Hargreaves was among the officers launching Crime Stopper's 'Dob in a Dealer' campaign yesterday.
"We are only as good as the eyes and ears of our community," he said.
"If you can voluntarily report information, you might just be giving us the key to unlock the door that quite literally has the drugs behind it.
"Don't think of it as dobbing someone in, think of it as you're helping the community … drugs impact on a lot of our crime."
Inspector Hargreaves said the Dob in a Dealer campaign was successful.
"We see a spike and as a result of Albury's launch yesterday, we're already starting to see reports," he said.
"Being a cross-border destination, we are in a unique geographical position that may attract crime activity, therefore any information you have regarding the supply and distribution of illicit drugs can have a major impact on minimising this.
"People ring up to say they've seen cannabis plants hanging over somebody's fence on their walk with the dog, and find out later we're taking a warrant out on that address."
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Detective Senior Sergeant Garry Barton said the impact on families affected by drugs was profound.
"We ask for any information and guarantee anonymity," he said.
"Whether it be increased traffic or behaviour of the people, and most people related to or who know those dealing know they have wealth beyond their means."
Cassandra Joyce of Crime Stoppers Victoria said it could be any number of things that assists police.
"You might see suspicious behaviour, such as seeing the same person in the same place everyday, or boarded up windows," she said.
"It doesn't matter how big or small that information is, every piece of the puzzle counts.
“Criminal drug activity is not only costing millions of dollars in healthcare and law enforcement, but it is tragically and unnecessarily costing human lives.
"We really don't want to know who you are, just what you know.
"You can give us a completely confidential call on 1800 333 000 or you can report online at www.crimestoppersvic.com.au."
The Dob in a Dealer initiative began in Victoria and has become a national campaign, funded by the federal government to stop the supply chain of drugs.
Marking its 30th year in 2018, Crime Stoppers revealed that reporting to the organisation in Wodonga, Wangaratta and Yarrawonga increased by 130 per cent over six years.