Bridie Heriot has learnt in the world of parenting nothing beats food served on a stick.
That's how this busy mum of five juggles running a household and her homewares shop, The Holding Yard, at Holbrook.
For Bridie, 36, the past year has been a whirlwind as she made her first foray into setting up a retail business, starting with a pop-up shop in Sarah King's popular eatery The Ten Mile.
This week both women celebrated their one-year anniversary and the success that comes with daring to dream big in a small country town.
For Bridie, the success of her home-grown business has extended far beyond the local highways and byways with social media sites like Instagram catapulting her carefully picked products all over the world.
"I'm sending stuff to Hong Kong and the US," she says.
"Instagram has floored me with the corners of the world you can access.
"I will post a picture and in minutes I could have 10 people saying they want it."
All this juggling means on some nights it's baked beans on toast for her family - husband Jim, and children Stirling, 11, Primrose, 9, Queenie, 8, Darcy, 6, and Clementine, 5.
"I've learnt nothing beats anything on a stick when it comes to last-minute meals," Bridie laughs.
"I put fruit on a stick, vegies on a stick or even meat on a stick and call it a meaty pop."
Together with Satch and Co Gallery director Martha Satchell, this enterprising trio is helping to put Holbrook on the map as a not-to-be missed stop-off on the Hume Freeway.
The fruits of these women's labours of love are blossoming in other ways throughout the community and beyond.
There's a farmer's wife near Walgett who makes lampshades from her kitchen table for Bridie's shop.
There had been no farm income for eight years and now her creations grace the shelves of The Holding Yard, bringing in vital cash flow to a drought-stricken family.
Bridie says she never set out to create "just a shop".
Her vision was always to enhance the lives of rural and regional women trying to generate income of their own.
"I set out to create a platform for women and essentially curate a lovely collection of rural makers," Bridie says.
One year on - and with a shopfront beautifully set up in the original 97-year-old butcher's building on Albury Street - the seeds she has planted have blossomed into something more than she could have imagined.
From submarine cookies and craft to vintage furniture and fabulous footwear, The Holding Yard has brought so much more than products and profits for those involved.
"I see that it is also about improving the lives of the women (makers)," Bridie says.
"Yes there are financial benefits but it's so much more than that.
"It's also about having someone say, 'This creation is fantastic; you've got a talent.
"The flow-on benefits now are that other shops are following me (on Instagram) and contacting these women."
And while Bridie's first foray into small business has seen her stock snapped up all over the world, it's closer to home that the rewards feel the greatest.
Together with Sarah and Martha, these new queens on the block are cultivating a wonderful network of "talented, intelligent and resourceful women".
"I never expected to gain that," Bridie says.
"It's like through our businesses, we are helping to create a wonderful hub for social interactions and a greater sense of community."
This week The Ten Mile eatery also celebrated a hugely successful first 12 months in business.
Sarah, who ran a well-respected wedding catering business for 10 years, says her ambitious cafe concept is proof that if you offer it, they will come.
"I've finally realised that I can cook and what I do does appeal to people," she laughs.
"I worried endlessly (about starting The Ten Mile) but I felt there was a real need to offer quality local produce."
I grew up at Yass so I have always been aware of how a bypass could affect a town negatively. But I can see Holbrook is becoming quite self-sufficient ...Sarah King
Sarah, 36, and her husband Matthew (with children Olivia, 12, and Wil, 10) recently sold their farm north of Holbrook to set up on a smaller block at Woomargama.
The couple owned the building across the road from The Ten Mile and when the space became available they took a leap of faith.
"The building spoke to both of us and we thought we could renovate it to create a nice space," Sarah says.
"I grew up at Yass so I have always been aware of how a bypass could affect a town negatively.
"But I can see Holbrook is becoming quite self-sufficient and people are having a real go."
Sarah says the cafe is equally well supported by locals and passing travellers who are finding many delightful reasons to stop a while in the Submarine Town.
"We get beautiful feedback and we are getting more and more family functions here - Holbrook is also a great 'meet in the middle' place between Albury and Wagga," she says.
And yes, she admits, when things get busy in the cafe, dinner at home is more likely to be tea and toast than gourmet.
Meanwhile Martha, 48, jokes that she was the "trailblazer" for this new breed of businesswoman in town.
The director of Satch and Co Gallery opened her shopfront two years ago and hasn't looked back.
The former speech pathologist moved to the district from Melbourne nearly 20 years ago to be with husband Hugh, who has a sheep and cattle property.
They have three children (Isobel, 16, Ned, 14, and William, 12) and after her last son was born, Martha resigned from her job at the Albury Base Hospital to take on the mothering load.
However she always harboured a yearning to explore her creative soul.
"I have always been drawn to colour and the aesthetics of things," Martha says.
"Mum was a beautiful watercolour artist and we used to go to galleries and had beautiful artwork in our home."
After working for a friend in a creative agency and helping to curate a couple of local photographic exhibitions, the daughter of a family friend suggested to Martha she should open a gallery.
The rest, as they say, is history.
Martha says failure never entered her head - "I mean what could possibly have gone wrong?" she laughs.
A space became available and Martha, who had never done anything in retail, set about transforming the "three shades of puce pink" walls into something more reminiscent of an art wares shop.
"It's been amazing - there's actually been no stress and everything has fallen into place," she says.
"I learnt about putting up gallery rails, I researched and got in touch with (Australian) artists I liked ... I was flying by the seat of my pants.
"The gallery and gallery store is loosely based on New York's MoMA (Museum of Modern Art).
"I've been to New York and I'm in love."
Martha says she didn't go into her project to make money.
"I always joked if I go belly up, at least I will get to keep all the lovely artwork," she says.
"But the community was so supportive and some fabulous farmers allowed me to put up my signs; you couldn't move here on opening night."
There were those who scoffed at the idea of a gallery/art shop taking off in a country town.
But such has been her success, Martha recently purchased the bricks and mortar of Satch and Co; her "grand plan" is to one day build a second storey as a dedicated exhibition space.
Like Bridie, Martha's business is bolstered by social media networking and "regular" clients travelling between Sydney, Melbourne and Canberra.
She says Holbrook has become quite the destination thanks to additions like The Ten Mile cafe and "Bridie's beautiful shop".
Three friends, three mums, three fearless females re-invigorating their community.
"You've got to dream big," Martha insists.