And that is exactly the focus of a family-run Corryong dairy farm celebrating 70 years in the business.

The Whitsed family have not looked back after switching to organic farming in 1998 and are on a new venture helping Border and North East farms get the most out of their soil.

Steve Whitsed together with his son Keenan run Global Soil Regeneration (GSR), a contracting firm that uses the Soilkee Renovator system to help farmers improve the health and quality of their soils.

"GSR was formed from a desire to improve local agricultural productivity and take practical action on climate change," Mr Whitsed said.

"We are organic dairy farmers who are passionate about the potential to build soil carbon and regenerate soils on our own farm and the farms around us.

"The Soilkee Renovator will lift carbon levels in the soil faster than anything else available today and it provides many additional benefits.

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"Building soil carbon increases topsoil, improves water-holding capacity, increases worms, soil biology and reduces the need for fertilisers, it's better for the environment and saves farmers' money."

Steve and his family - brother Paul, son Keenan, daughter Annika and son-in-law Owen - run the farm with his parents John and Merrilyn.

John and Merrilyn moved to certified organic dairy farming in 1998 when they realised their "high-input, high-cost farming practices" were not going to be sustainable for the future generations.

John said like many farmers they have had plenty of challenges.

"We've stayed the course during the highs and lows and always aimed for continuous improvement," he said.

"We were invited to join the Organic Dairy Farmers Co-op in 2004 after closing down our micro processing plant."

While Steve is more than happy to lead Aussie farmers to a more sustainable form of farming, his family values and the legacy he wants to leave for his grandchildren is also a driving force behind GSR.

"There is pretty much no question my grandson Kayde will be the Whitsed's fifth generation working the farm," he said.

"He is already firmly established as a key member of our milking team.

"Ensuring there is a sustainable, profitable business for Kayde, his siblings and his cousins to inherit is important to our family."

One of the next generation to take over, Keenan said what excites him most about carbon farming "is the potential it creates for regenerative agriculture to become mainstream".

"We believe organic farming combined with soil regeneration is key to the sustainability of our family business," he said.

"And today's consumers are demanding we do better environmentally.

"They are looking for more natural products across the board, and as a result we are seeing demand for organic milk outstripping supply so it's a great time to be an organic dairy farmer."

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