SEVEN new tourism experiences are now possible on King Valley Prosecco Road.
The King Valley Prosecco Road Experiences were launched at Dal Zotto Wines Trattoria on Thursday.
The experiences include Prosecco Brunch at Brown Brothers; Yoga in the Vines at Dal Zotto Wines; Prosecco Food Pairing Class at Pizzini Wines; Gourmet Accommodation Package at Casa Luna; Prosecco Aperitivo at Rinaldo's Casa Cucina; E-Bike hire from Dal Zotto Wines; and King Valley Glamping at Valley View Caravan Park.
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Wines of the King Valley executive and marketing officer Alison Lloyd said the launch continued the progress of the region in developing wine tourism.
She said Tourism Research Australia data showed that the King Valley was the fastest-growing wine region in Australia for domestic tourism, with visitation up 141 per cent year-on-year to March.
"The King Valley's commitment to collaboration and innovation continues to bear fruit," she said.
"This approach has developed new wine tourism products of the highest quality, which we are confident will add to the achievements of the region and attract many more visitors."
The wine experiences were designed jointly between wine and tourism operators, Wines of the King Valley, Rural City of Wangaratta, Tourism North East and Visit Victoria.
The experiences provide tourism products that can be sold to the new tourism markets being developed by Wine Victoria and Wine Australia's wine tourism marketing projects, including the Five Pillars project.