Join the dots and the concerted attack on livestock farming tracks back to vegans, as does the bleating calls to cease live exports.
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Now, throw in the United Nations linking climate change to meat consumption and every Tom, Dick and Harry is jumping on board for meatless days.
Well, the old adage is it doesn't matter what they saying about you, as long as they are talking about you.
The meat promotion bodies must be rubbing their meat cuts together, with column centimetres being racked up daily and news services providing more discussion than a bush barbecue.
Has anyone suggested a sugar-free day, given the widely accepted research outlining the problems of excess consumption?
How about coffee or salt-free day?
All the discussion is grist for the 24/7 media cycle and fuel for uninformed social media.
Fair dinkum, the rubbish being peddled is enough to cause heart disease.
Livestock producers should not have to defend what they do, as in a free market decisions will be made for them.
