Football great Danny Frawley recorded a video calling for more research into mental illness as he battled his own demons before his death in a single-car crash last month.
In May the Ballarat footy legend filmed an advertisement with the mental health charity One in Five. The campaign was due to launch on Wednesday.
The former AFL player and media personality died in September after his car crashed into a tree at Millbrook near Gordon. He was 56 years old.
His wife, Anita, released a statement revealing that Frawley had gone off his medication in the months before his death believing that he had beaten his mental illness.
The charity said it had considered removing Frawley from the campaign but decided against it after consultation with his family.
WATCH THE VIDEO BELOW
Frawley appears in the ad along with the charity's other ambassadors, including musician Tim Rogers and actors Stephen Curry and Lucy Lawless.
"Did you know one in five Australians are living with a mental illness right now?," Frawley says in the video. "Join us today and help turn one in five into none in five."
One in Five aims to raise money to fund research into mental illnesses that may lead to cures and better treatment.
"Danny was working with us to help increase awareness of the importance of research in improving outcomes. He was a key part in the advertising campaign," said Gabrielle Sheehan, chair of One in Five.
Ms Sheehan acknowledged the strength of Frawley's family and his management in supporting the campaign.
"They have been incredibly brave and generous during this extremely sensitive time," she said.
The ads will be shown on television.