IS your email inbox spilling over with people wanting to know what you're thinking?
Subscribe now for unlimited access.
$0/
(min cost $0)
or signup to continue reading
Was your hotel room satisfactory?
Was your dinner delicious?
Are you happy with the quality of the sheets you bought online?
Was your routine cut and colour up to scratch?
Suddenly every marketing team on the planet wants your opinion on everything!
The only problem is that if you've ducked away to Melbourne or Canberra for a one- or two-night stay, you will pay for that for a week to come.
I don't mean in money terms, either.
You've started your working week behind the eight ball.
You're out of apples, carrots, bread, milk, dog food and hand wash. (Fortunately not loo paper though! You've learnt to buy Who Gives a Crap? toilet tissue by the box. As there are three extra-long emergency rolls in the box of 48, you will never-ever run short!)
By mid-week you've restocked the basics but you've had no time to bake or make a stitch. The kids are rolling their eyes at the hotel biscuits you've passed off as a recess snack two days in a row. Make-do is all you can do.
Then your city hotel sends you a friendly email or text just to touch base about your weekend lodgings.
They say it will take just a minute of your time.
It might do, but it's a risk I'm not prepared to take until all mouths are fed, including the dog.
I always sleep well (it's my superpower) but unless the hotel concierge can go and top up our milk supply, I can't fill out the business survey. We usually stay at the same couple of hotels in the city so I think a return visit is a good indication that we're happy in the hood.
I always sleep well (it's my superpower) but unless the hotel concierge can go and top up our milk supply, I can't fill out the business survey.
We generally stay at the same couple of hotels in the city so I think a return visit is a good indication that we're happy in the hood.
Some marketers are also not quite up to speed on how long it sometimes takes to get something delivered to your door in the country.
A Brisbane company was seeking my honest feedback via email on the quality of the Australian-made sheet set I'd bought online within 48 hours of making the initial order.
The sheets didn't arrive for another week.
Turned out, I loved those sheets but the survey was out of sight and mind by the time I formed this opinion.
Also some of my purchase price went to koala conservation, which made me and my youngest child feel all warm and fuzzy. She also wanted to visit our koala as a photo had been sent with the parcel; we have yet to manage this and I'm assuming the koala has since moved on since it had its portrait done!
MORE MATERIAL GIRL:
I recently got a survey from Village Cinemas on my movie experience.
While I didn't fill it out straight away, I planned to get back to it. I'm happy to oblige on movie and theatre reviews, every time.
However, that survey expired within a week!
I will say Ride Like a Girl was excellent storytelling and heartfelt family viewing. The sommelier in Gold Class (it was a special occasion viewing) was next-level terrific in recommending an alternative for my preferred pinot noir that he'd temporarily run out of. He was a better authority on wine than I've met in some restaurants.
I've rarely had any complaints about online orders.
Once a Country Road dress (the style couldn't be sourced locally) arrived with an electronic tag still attached and glass baking canisters (the jumbo size couldn't be sourced locally) kept breaking.
The dress was replaced, as were the broken canisters. I wasn't more heavy-handed than the average baker; there had been a problem with the stock and an alternative supplier was being sought.
As always, if something has gone horribly wrong with your stay, dinner or an order, I dare say you'd speak up.
Therefore, marketers can safely assume that no news is good news.
What do you think?
The survey is now online!! #justkidding