That is the basis for a fundraising weekend, and an apt name, for the major two-day concert event at Cudgewa on February 29 and March 1.

For the Huon couple organising the event, seeing farmers "breaking down in tears" and the devastation in the area, the idea was born to raise spirits and boost tourism.

Jo and Luke Humphrey were camping with family and friends over the Christmas break at Colac Colac but when the fire got too close, they were evacuated on December 30.

"My husband dropped myself and the kids off home and headed back up to help fight the fires at Berringama, arriving home late New Year's Eve," Mrs Humphrey said.

"We toyed with the idea of a concert weekend for a while and it has grown so much since we decided to go ahead.

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"It is not only to fundraise for the area, but to lift the spirits of the community and help the local businesses get tourists back into the Upper Murray region.

"With the much needed help and support of our mates Matt Aldridge and Leigh Eeles at the Coo-wee Ride organisation, and Luke's sister Jodie, we have been working hard ever since to put this event together as soon as we could."

The concert weekend will be held at the Cudgewa Football Netball Recreation Reserve and will boast music, markets, auctions, food and fun for the kids.

"We are encouraging people to support the local accommodation businesses and book with them for the weekend," Mrs Humphrey said.

"We have a few shuttle buses running from around the area, with the addition of limited un-powered camping sites available in the neighboring paddock for a small fee.

"We have many talented local artists from the wider region performing.

"The list is growing every day but includes Red Belly Black and Danny Phegan, as well as Golden Guitar winning artist, Sara Storer."

Tickets are on sale now with all money raised going to the victims of the Upper Murray bushfires.

"The money is not only for individuals, but the whole community such as local sporting and community groups who have been directly affected," Mrs Humphrey said.

"Both days the concert doesn't start until 11am so we are encouraging people to stay in the region and go out for breakfast and support some local businesses.

" We are hoping to reduce the amount of expenses we have with sponsorship offers, so more money can be put into the community.

"It's so overwhelming to see that the community is so supportive of each other, and to everyone who has donated items and their time to contribute in the rebuilding and recovery of the area."

For more information and to book tickets follow the Rise From The Ashes Facebook page.