Recycling is a mantra that the community long ago embraced with gusto.
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Education campaigns and a growing awareness of the need for a more sustainable future have certainly played a major role in bringing about such wholesale change in how we deal with waste.
But in recent times, the success of the recycling revolution has hit a considerable roadblock.
And that has been the decision by other countries to no longer take our raw products.
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This has led to alarming pictures of vast stockpiles seemed more likely destined for landfill than being turned into new packaging and similar products.
Put simply, there is now a growing awareness that we need to take a far more innovative approach to dealing with what happens in our own backyard.
There was always going to be someone to step into that breach and do just that.
That comes with the announcement that a joint venture between the companies will result in the building of a $30 million plastics recycling factory.
The premise of the project is the seemingly obvious process of turning plastic bottles and other recyclable projects into plastic pellets.
These pellets would then be used for production of packaging for food and beverages.
It might sounds simple, but clearly the latest technology will be employed.
What makes the project especially welcome, from a very parochial point of view, are the 30 jobs expected to be created as the facility processes up to 28,000 of recyclables every year.
As Cleanaway boss Vik Bansal points out, the partnership "will create valuable raw materials from the recyclables we collect and sort to help make a sustainable future possible".
The new facility promises a brighter future for us all.
