A BEECHWORTH brewer is offering a new pale ale to help support bushfire-impacted communities.
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Bridge Road Brewers rolled out Beer Aid to the North East and Border this week.
Bridge Road Brewers marketing manager Cameron Bird said parts of the North East had been hard hit by the summer bushfires this year ahead of the coronavirus pandemic.
"While this summer's horror fires may seem like a blip in the rear-view mirror, their effects are being felt 10-fold in each of the affected communities, who are now experiencing two generational disasters in the space of a few months," he said.
"Our hometown was lucky to be spared this fire season, but we saw first-hand the devastating effect on neighbouring towns, communities and the natural world.
"Bridge Road wanted to make a contribution to the heroic men and women of Victoria's Country Fire Authority (CFA), who work tirelessly to preserve our homes and our country, so Beer Aid was born."
IN OTHER NEWS:
All profits, totalling $20,000, from the sale of Beer Aid Beechworth Pale Ale, will go to the Country Fire Authority Public Fund.
Bridge Road's Beer Aid Beechworth Pale Ale is now available at Victorian and Border BWS and Dan Murphy's stores.
Supporters included Cospak and Orora - bottles; Proficient Packaging - cartons; Networkpak - 4-pack outers; Multi-Color Corporation - labels; Border Express - freight; and Warren Taylor - packaging design.
