Businesses owners north of the river have seen a steady increase in visitors to the region since the border reopened two weeks ago.

For commercial real estate business broker Dan McDonald from CRE Brokers, now is the opportune moment to invest in business in Albury.

After the pandemic forced celebrations and functions to be cancelled for most of the year Mr McDonald believes now is the time to run an Albury pub - such as the four-level Albion Hotel which is on the market.

Less than 18 months after the four-level Dean Street hotel was sold for $1.54 million, the business leasehold is now up for grabs.

Mr McDonald said he expects regional centres such as Albury to "experience an overflow in tourism".

"We have missed a calendar year of personal milestones and celebrations too on the back of the COVID restrictions, so I expect venues with the function space capacity of the Albion to be a popular choice for these events we have missed," he said.

"With interest rates at an all-time low for the foreseeable future there has never been better conditions to invest in business.

"We are experiencing increased demand from purchasers who are looking to secure cash flow and control their own destiny in regard to employment as a response to the vulnerability of employment experienced during the COVID shutdowns."

Albury Business Connect chairman Barry Young said the response from business owners since the border reopened on November 23 has been "nothing but positive".

"We are seeing some of the heaviest foot traffic in Albury - something I don't think we have seen in around five years," he said.

"And going into the festive season we are looking to get a lot of regional visitors to town.

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"The feedback from accommodation providers has been really great, they are booking up with visitors from all around so that is great for businesses to recover."

Mr Young said now that restrictions in hospitality venues, such as pubs, have eased there is a hope more people will visit local pubs and restaurants.

"Now that people can stand at the bar and the density limits have increased those venues can welcome more patrons and that can only be a positive thing." he said.

The Albion Hotel's 29-year leasehold comes with a $400,000 price tag, plus stock at valuation.

"The buyer effectively buys the right to operate the hotel business for the length of the lease," Mr McDonald said.

"Leasehold businesses are commercial assets that can be bought and sold.

"The Albion Hotel and Function Centre is the complete modern hospitality offering. Meticulously restored and presented, the art deco venue offers diverse and multiple income streams across the bar and dining areas, three function centres, conference and training facilities.