It was the chocolate bar '70s teens chomped because, in a scream: "Chokito gets you going!"
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Aussie band Hush pouted the promise in a catchy, flashy ad of the time, all the while strutting the 6pm Sunday slot in a shimmering, bare-chested brand of Countdown glam rock.
Guitarist Les Gock soon enough would be a renowned jingle writer; back then, the chocolate, caramel fudge and crisped-rice concoction was the marketing star.
IN OTHER NEWS:
Four decades later, the only way one young Glenroy crook has "got going" - with a $1 (thieved) bar - is to the hushed environs of Albury Local Court.
Kemp Lee McFarlane wasn't even a fan, the snack simply a decoy for deceit.
For he was a fair-weather fan of the kind of fan that keeps you cool; pointedly, not cool in the heart-throb way of that erstwhile rock man Gock.
It was his amateurish means to an end in trying to make a quick online buck, in a supermarket scanning scam.
Last November 18, he walked the aisles, picked out a box and, right on 9.30pm, made his way to the Woolworths Lavington self-service checkout.
An Adesso tower fan, a $50 buy, was inside.
But McFarlane bypassed the box's bar-code, pulled out the Chokito and made his purchase.
He walked out, put the fan in a car.
Eight minutes later a staff member nabbed him trying it on one more time.
He told the cops he'd pinched four fans and one portable cooler, to sell on the Buy, Sell, Swap Albury-Wodonga Facebook page.
Now the real countdown is on for the 21-year-old, who on pleading guilty to larceny and two deception charges will be sentenced on February 10.