With son Matt a veteran of the Super 2 series and the sport faced with several challenges, in particular Super 2, Chahda thought it was time to get involved at a strategic level.

"No doubt Supercars, like all professional sports that rely on sponsors' support for survival, needs to keep evolving to give those sponsors, and new ones, value. Our livelihood depends on it," Chahda said.

"The teams in the main series have enough trouble finding sponsors, even with all the exposure through lots of different types of media, so our series has long needed greater representation and support from Supercars.

"Good on them because they have appointed a person to oversee the series and two owners are now on the commission.

"It's change that's long been needed."

Even being the feeder category to the pinnacle of Australian motorsport, the Supercars series, hasn't been enough to stop entrant numbers fall over in the past decade.

With operating expenses around $500,000 a season, plus the cost of the cars and equipment, not many in Australia can afford to compete, and many cars run with little substantial commercial backing.

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"A lot of entrants are sons of successful business people, who can afford it, and good on them, no-one begrudges them that," Chadha said.

"But we, and Supercars, want the playing field to be more even than just having money. We want the best Australian talent to rise to the top, so that means the series must give sponsors better value to make it more attractive than other forms of advertising and promotion."

The sport has just signed a new $200 million deal with Fox Sports and the Seven Network for the next five years.

This national pay and free to air television exposure forms the backbone of the commercial value of the sport, but in an age where social media has become a huge platform for fans to interact with sports stars, Chahda is pleased that the Supercars have now dedicated resources to assist teams in this critical part of their business.

"I do this because I love it, it's not a business for me, I could pack up and go fishing tomorrow no worries," he said.

"But because we do it because we want to, I think it gives us a better perspective to push what needs to be done and not feel like we need to tow the company line on stuff.

"Getting sponsors is hard, really hard, so we're looking forward to working with the new Super 2 marketing and media people to build the strength of the category.

"The racing is fantastic, it's so close, the whole grid qualifies within a second of each other, they're rubbing panels, it's on for young and old - it's just great watch, we just need to tell more people about it basically.

"So now that we all have a voice to the commission, we'll be working a lot closer with them to improve the whole thing for teams, fans and definitely sponsors."

The Super 2 series kicks-off at the opening round of the Supercars season at Mount Panorama, Bathurst, from February 26 to 28.