Food and wine discounts and reduced fees for attractions in a "local tourist passport" are hoped to draw visitors to Moira Shire.
Mayor Libro Mustica said households in Moira Shire would have started receiving special envelopes containing their passport in the mail.
"Passports entitle residents to special offers when they bring a full-fee paying visitor to participating attractions, experiences, accommodation, retail outlets and cafes throughout Moira Shire," he said.
"The Passport initiative will run from May through to October and we hope this will encourage you, as a local resident, to invite your family and friends from outside the region to visit and together enjoy what Moira Shire has to offer."
Cr Mustica encouraged businesses to get involved.
"This concept has been successful in other key tourist regions around Australia, and we look forward to championing it here in Moira Shire," he said.
Businesses can call council's tourism team a call on (03) 5871 9222.
For more information and to view the participating businesses go to www.moira.vic.gov.au.
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