The fourth lockdown has been hardest to swallow for Refine Skin owner Jacinta Knight.
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For those industries like beauty and fitness, which stayed restricted for longest, the mental toll of another period without sales is large.
"We only got back to normal in November," Ms Knight said.
"We were restricted when things opened back up because our clients had to wear face masks - we couldn't perform skin treatments.
"We were closed for 26 weeks last year, and then we had the five day lockdown in February, and now seven days.
"To be three and a half hours away from any cases and to have your business shut down ... it doesn't make sense.
"It makes sense to lock down those hotspots areas like other states have done.
"I really thought that that would happen this time."
The Wodonga business owner said February's snap lockdown had ongoing impacts, particularly when Albury sectors continued on.
"It was a good three weeks afterwards that cancellations continued," Ms Knight said.
"I try to stay positive ... but it's hard when it's the fourth time.
"We have clients with serious skin conditions.
"We have brides whose weddings are cancelled and that's heartbreaking."
Ms Knight hoped the state government would consider grants to cover ongoing impacts, and opening up regional Victoria sooner.
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"We're not a beauty salon, we're a skin clinic and we're working on serious skin conditions," she said.
"We'll have the online store, so that gives us something, and we'll do some training.
"JobKeeper was an absolute lifesaver, so to not have that just means over the next few weeks we're running at a loss.
"Many people are affected by this."
