THE area's tourism boss is pleading for help from the NSW government as traders are stung by fallout from Victoria's COVID-19 lockdown.
Murray Regional Tourism chief executive Mark Francis said with no JobKeeper now businesses in NSW that rely on Victorian travellers were suffering.
"It really does put a huge impost on our industry, particularly on the NSW side because they've only got NSW residents as an audience and market," Mr Francis said.
"The real concern is with the lack of direct support from the NSW government.
"I know they'll say this is a response of the Victorian government, but ultimately it's impacting on NSW businesses."
On Sunday, Victorian ministers outlined a new regional tourism support package.
It includes 80,000 country travel vouchers worth $200 and grant top-ups of $4500 for accommodation providers and other tourist-driven enterprises.
There is also $4.4 million in alpine aid with grants of up to $15,000 available to operators of hire stores, shops, pubs, eateries and adventure companies at mountain resorts such as Dinner Plain, Falls Creek and Mount Hotham.
Similar enterprises in off-mountain towns will be able to access grants up to $5000.
Mr Francis would like to see a similar approach from NSW.
"We understand from a government perspective it's not an endless well but when it's targetted (it's helpful) and we're not talking large amounts of money," he said.
Albury government MP Justin Clancy said he was happy to talk to Mr Francis about what may be done, although the Coalition ignored a similar appeal after Victoria's New Year's lockdown.
Mr Francis said the latest shut-off had hurt NSW golf resorts after a promotion for play and stay packages.
The owner of Barooga's El Sierra Motel Kristen Butas said 80 per cent of her business for golf deals, that run from Swan Hill to Albury, was from Melbourne.
"With all these lockdowns people will be a bit hesitant to take weekends away," she said.
Yarrawonga and Border Golf Club Resort marketing manager Rob Alexander is hosting NSW Mid-Amateur Championship at his Mulwala site from Sunday to Tuesday with competitors coming from across Australia.
The 180 players were advised to stay in NSW, rather than in Yarrawonga, to avoid border complications.
