Mitch Brown's technique to win a trip to Disneyland proved pretty simple.
"Just have a quick run," he said.
"I saw everyone else running so I thought I'd run to the same spot and then load the app."
The Lavington early childhood educator claimed one of the main prizes offered at QEII Square Albury during Saturday's launch of the augmented reality app Zukaz.
Participants had to download the app and collect three vouchers - a plane, a flag and a hotel - ahead of time before joining in the search for the final voucher, found near the Albury Entertainment Centre ticket office soon after 12.30pm.
Dozens of people holding their phones had headed for the right location, but Mr Brown beat them all to win the Disneyland package for four.
"Pretty stoked, can't wait," he said.
"I've got a couple of other people waiting to come too."
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Zukaz sales and marketing manager Liam Scammell said more than 2000 people had downloaded the app in the five days before Saturday while hundreds attended the global launch in Albury.
"It's quite a mix, there's a lot of families, lot of young families, lot of millennials," he said.
Mr Scammell said some technical issues on Friday were quickly overcome.
"All part of the testing phase, but the app team fixed it up in about 10 minutes," he said.
Thurgoona university students Tara Searl and Sam Demarzo, who tracked down the voucher for a $10,000 land package during the launch, had been part of an earlier Zukaz trial and praised the concept.
"I've shopped at a couple of cafes and restaurants that I'd never been to before or heard of, so it's a good way of getting me in there," Mr Demarzo said.
"Even if I get a discount on a main meal, I'll end up spending money on drinks or sides or bring people along with me, so it's good for businesses and it's value for the consumer."
Harrison Knight, 12, of Baranduda, had encouraged his parents, John and Jo, and younger sister Caitlin, 7, to attend the launch and picked up vouchers for the jumping castle and sumo suits.
"I heard about it on the news and thought it would be cool to try it out," he said.
"I didn't expect it to actually give me vouchers, I thought I'd have to buy a membership and do all that, but it's actually free and it's good to use."
While admitting they hadn't known what Zukaz was beforehand, Mr and Mrs Knight thought it seemed a good way to get outdoors and promote businesses.
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