Sometimes that material may be sensitive and not necessarily suitable for public use, so it is important a clear-headed, thoughtful and discriminating approach is taken to its circulation.

Questions about such a process are now being asked in relation to Indigo deputy mayor Sophie Price.

The Chiltern representative told last month's council meeting of a patient requiring an ambulance and having to wait for an hour and later dying.

Cr Price's telling of the family's tragedy came in the context of the shire having woeful ambulance response times which have sparked meetings with paramedic chiefs and the government.

Such a situation naturally raises further alarm in the community and it prompted Ambulance Victoria to respond.

However, the service's executive director of clinical services Mick Stephenson said a check of Ambulance Victoria could not uncover the case Cr Price referenced.

More surprisingly the council reportedly failed to assist that search by providing any information about the case to the service.

It is concerning a shire that is seeking to improve the ambulance response times could not help with some data, such as where the call was made to.

The response naturally left Ambulance Victoria frustrated and believing the incident never occurred.

As Mr Stephenson said the gravest implication is that publicity sparked by Cr Price's comments may deter others from calling ambulances which "could have catastrophic circumstances".

When contacted on Friday by The Border Mail, Cr Price declined to address the fallout from her address to council and directed questions to mayor Jenny O'Connor.

That is poor form, Cr Price, as a councillor and more so a deputy mayor, should be willing to answer for her actions in a public forum after making serious claims to an open meeting.

Regrettably now the veracity of Cr Price's story is being questioned as well as the integrity of Ambulance Victoria.