Organisers are hoping to secure 2020 entries to this year's Nail Can Hill Run to celebrate the turn of the decade and raise money for the Albury Border Rescue Squad.
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Race director Stephen Wood of the Rotary Club of Albury West said there was a perception in the community that the event was only for elite athletes, but in reality it was a fun day for anyone.
"We're reaching out to the community to say come along and be part of the run," he said.
"We want new people competing because we're not just for elite athletes, it's about putting back into the community, having a fun time and challenging yourself.
"People view it as a specialist type of race that their not physically capable of... but that isn't the case."
Mr Wood said as well as the full 11.3 kilometre course, people could participate in the four kilometre Half Can or the Primary School Can.
"You don't need to be running the whole time, you can walk or do it as a group," he said.
"It's a very beautiful walk."
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Mr Wood said the goal of 2020 participants was ambitious as the event historically attracted 1500 to 1850 entrants.
He hopes this year's event can raise up to $40,000 for their nominated beneficiary, the Albury and Border Rescue Squad.
The squad hopes to buy either a rescue boat or a portable lighting tower to be used at crash scenes.
"We try to target a community beneficiary that is an advantage to everyone," he said. "That everyone in the community needs.
"Hopefully no one does, but we all may need the Albury and Border Rescue Squad."
Mr Wood said registration for the May 3 event was already open online at nailcanhillrun.com.au.