Money is rolling in for the small "devastated" community of Cudgewa with more than $50,000 raised in less than 24 hours.
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Despite losing everything on New Year's Eve when his home was destroyed by the blaze, Joshua Collings has only been thinking of others.
His home was one of the 14 lost in Cudgewa due to the fast-moving bushfire which has left the community with "nothing but the pub and footy club".
He started the GoFundMe page, which was only set up at 5pm on Wednesday, which continues to rise every minute.
"I have nothing left," Mr Collings told The Border Mail.
"But I couldn't focus on that I had to help others.
OTHER FIRE UPDATES:
"There were 14 homes lost, I have never seen anything like it, but there were plenty of home saved as well - including the pub and footy club.
"The community has no food, no electricity, no water and no petrol and we think it will be like that for at least a month due to all the damage.
"Glass is melted together, streets are bare, but we are doing what Cudgewa does best - supporting each other.
"We are a close-knit community and we have rallied together."
Within three hours of starting the fundraising page, 17 generators and 800 litres of fuel was trucked in to the community still cut off from communication.
"I just put it out there on Facebook that I was going to be doing this and the legends just kept putting their hands up to help," Mr Collings said.
"Wodonga Bunnings manager James has been a dead set legend and Alex from Sustainabylt, who is in Canada, put everything on his account and helped us get electricity and plumbing accounts set up.
"It has been really overwhelming but so great to see everyone step up and help us out."
Mr Collings is encouraging anyone who wants to help Cudgewa and the Upper Murray communities to "get creative".
"There are a million ways to help and there are a million people in need," he said.
"We are already in talks with people who want to put on a music fundraiser.
"Every little bit helps and it will go towards helping our community get back on their feet."
A Facebook group called Rebuild Upper Murray has been started for people who have been affected by the fire and help organise fundraising events and provide transparency to where the money is going.
Stories of neighbours feeding and looking after animals and setting up the generators have emerged from the town which is still cut off from mobile reception with patchy service only available "near the cemetery".
"We just need help," Mr Collings said.
To help visit the Cudgewa is burning GoFundMePage.
