A NEW festival on the Border will inject between $6 million and $9 million into the regional economy, an organiser says.
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Sip & Savour Albury will showcase the best regional food, wine, beer, spirits and music in QEII Square on Saturday and Sunday.
Festival co-founder James Harding said their research from similar events in regional Australia confirmed a massive economic boost for Albury and surrounds.
"Fifty per cent of ticketholders are coming from interstate and we've sold a lot of family tickets," he said.
Saturday's music highlights will be Josh Pyke from 5.15pm followed by Telenova from 6.45pm. Tickets available online or at the gate.
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